This analysis focuses on internal and external factors. In business, strengths and weaknesses are internal, like a strong brand or inefficient processes. Opportunities and threats are external, such as a growing market or new regulations. Similarly, a personal SWOT looks inward at your strengths (e.g. communication skills) and weaknesses (e.g. procrastination). Externally, you consider opportunities for growth (e.g. educational courses) and threats to your goals (e.g. distractions from social media).