Look at it realistically. If you are an entrepreneur and create a product or service designed to solve problems, you may want to charge an absurd price as you believe the product/service is immense in value. If you're smart, you will instead focus on developing genuine relationships with your target audience and/or clients. Connections = $$$, but it has to be developed first. You can have a killer product, but without testimonials or social proof, you're a dead idea. Sometimes, you have to lower yourself to the ground (humility) to see your audience for what they are. When you do that, then you can truly solve problems - this is when the money will flow naturally. Then, you fund it back into the company to grow the community, thus making more money. Jesus did it best, and he did it for free. That's why his salvation is a gift, we just have to accept it.